Performing a solid car sales walk-around is a very important step in the process of building value, but it’s probably one of the most neglected and poorly performed car sales steps. The idea of a complete and thorough walk around once they have chosen a vehicle is to educate the car buyer and create excitement with the features and benefits of the vehicle they have selected. They know they want or need a new car, but it’s your job to reinforce their choice and create an overwhelming desire to own this vehicle.