Profit Leak & Sales Recovery
Opportunity Calculator
What could a small improvement in your dealership's lead-to-sale conversion be worth? Enter your numbers to estimate additional vehicle sales and gross profit opportunity.
Your dealership numbers
Use unique qualified opportunities, not duplicate inquiries.
Current sold vehicles ÷ qualified leads × 100.
Example: from 10% to 12% is a 2-point improvement, not 2%.
Enter the gross profit measure your dealership uses consistently.
Your monthly opportunity
Current conversion
10%
Target conversion
12%
Current expected sales / month
40
Target expected sales / month
48
Potential additional sales / month
+8
Potential additional monthly gross profit
+$20,000
Annualized gross profit opportunity (12 months)
$240,000
A modest conversion improvement can make a meaningful difference—without increasing lead volume.
Illustrative scenario only; not a forecast, guarantee, or claim of recovered sales. Assumes lead volume and gross profit per additional sale remain constant. Sales figures are expected values and may be fractional. Gross profit is before consulting costs, additional operating expenses, and taxes.
